Case Library

CASES
  • Digital Marketing, Quantitative

    Spoon University
    Marketing

    Consumer retention is vital to Spoon University’s growth and success. Access to Spoon’s user base provides value fo...

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  • Customer Driven Marketing Strategy, Strategy

    Monumental Sports
    Marketing

    Brian Gleason knows that once people get into the stadium, they’re going to have a great time; his job is to grab fans&rs...

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  • Digital Marketing, Quantitative

    Monumental Sports
    Marketing

    Sports team sponsorship no longer means simply attaching a corporate name to a stadium. Rather, it has become a triangle of ass...

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  • Brand Management, Quantitative

    CAVA
    Marketing

    As CAVA launches new CAVA Grill locations across the United States, the team will need to ensure brand consistency while appeal...

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  • Strategy

    Wolf Trap
    Marketing

    Although Wolf Trap is one of the most popular venues in the nation by ticket sales, statistics show that most of their concert-...

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  • Strategy

    Noodle Companies
    Marketing

    Noodle Markets connects K-12 education buyers with product/service providers. As a marketplace, Noodle’s audience is driv...

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  • Digital Marketing, Market Analysis

    Tri-County Scholarship Fund
    Marketing

    Tri-County Scholarship Fund needs a grassroots sales strategy to be able to leverage the roughly one million people that live i...

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  • Digital Marketing

    Beefsteak
    Marketing

    Case Focus

    Analyzing the Beefsteak brand presence on social media to optimize the campaign and evaluate the ROI of content mark...

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  • Customer Value, Growth, Product Development, Quantitative

    Spitball
    Entrepreneurship, Management, Marketing

    After finding significant success in Israel, Spitball has launched in the U.S., with a pilot of 10 universities. The feedback f...

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  • Strategy

    Servy
    Management, Marketing

    Servy is a platform for expert, secret shopping in the restaurant space, but mystery shopping is applicable to any customer-fac...

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  • Corporate Social Responsibility

    Servy
    Marketing

    To provide valuable insights to restauranteurs, Servy needs a quality user base of secret shoppers. An important aspect of obta...

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  • Strategy

    KIND Healthy Snacks
    Marketing

    John Leahy, KIND’s President, spends a lot of time discussing what distinguishes KIND from the competition.  Althoug...

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  • Competitive Advantage

    Beefsteak
    Marketing

    Salvador discusses the challenge that diverse, culturally ingrained food perceptions present for targeting different markets. M...

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  • Strategy

    Beefsteak
    Marketing

    Doneff explains that any ThinkFoodGroup brand building campaign has an imperative to create a personal emotional connection tha...

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  • Digital Marketing

    Monumental Sports
    Marketing

    Jennifer Matthews, Sr. Director of Marketing for Monumental Sports Network (MSN), is responsible for building awareness and gro...

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  • Sales

    CrediFi
    Marketing

    A sales strategy consists of a plan that positions a company’s brand or product to gain a competitive advantage. Successf...

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  • Customer Driven Marketing Strategy

    ChefXChange
    Marketing

    One of the company’s challenges is gaining repeat business. When customers use the service, they post favorable reviews....

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  • Digital Marketing, Quantitative

    Team Liquid
    Marketing

    Team Liquid’s current internal content production team generates an average of 30 posts a day across various platforms to...

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  • Customer Acquisition, Strategy

    Electronic Gaming Federation
    Entrepreneurship, Marketing

    The Electronic Gaming Federation (EGF) provides an opportunity for universities to reap some of the same benefits they see with...

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  • Strategy

    KIND Healthy Snacks
    Marketing

    KIND Healthy Snacks has developed a diverse product portfolio over the last 10 years. The products began with the core nut bars...

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